The Associated Press

BATTLE CREEK, Mich. (AP) — Kellogg says its U.S. breakfast foods division saw another decline in quarterly sales but that trends in the cereal category were improving.

The maker of Frosted Flakes, Froot Loops and Kashi is trying to revamp the marketing for its cereals as Americans reach for other breakfast options, like Greek yogurt and fast food.

http://www.foodmanufacturing.com/news/2015/08/kelloggs-us-breakfast-business-shrinks-again